Serving long-form content writing with a side of strategic thinking
People-focused platforms like HR, learning tech and payroll software can be transformative.
They save hours of time, solve big business problems and drive efficiencies that have a genuine impact on the bottom line.
But some B2B tech products are tricky to understand. No matter how much feature-led information you provide, some users may still scratch their heads wondering how your product can help them.
That's where great content comes in! With the right story, a clear explanation and the careful leveraging of expertise, content can be an extremely powerful way of delivering that all-important "a-ha!" moment for your audience.
Here's how I do that for my clients.
The Quarterly Content Backlog Buster
Get your content plans off your backlog and out into the world with a quarterly package of eight ready-to-publish pieces.
"I'd highly recommend this service. Jess is doing a fantastic job helping to clear our content backlog, generating top-quality thought leadership pieces.
And of course there's the additional pleasure of working with Jess - a real bonus!"
Ailsa Bates, Content and Campaign Manager, CHASE
Blog, article and guide writing
I write crystal-clear blog, article and guide content that untangles the tricky topics you need your audience to understand.
If you have keywords, I'll optimise the piece for SEO while prioritising clarity, sense and narrative flow.
Whatever the topic, I can make it make sense for your audience.
Price: From £500 per article of up to 1,500 words.
“Jess has been an intrinsic partner to CaseCoach as we've developed our content marketing strategy and refined our product offering."
Enguerran Loos, CEO, CaseCoach
Thought leadership content
I interview executives and subject matter experts to craft original and insightful content that shows off their expertise.
Whether it's an executive's LinkedIn article or a company's research report, this content should never be boring.
The thought leadership pieces I write tell a great story while sharing data and insight that packs a punch.
Price: From £750 per article, including one executive or SME interview
“We’ve had the pleasure of working with Jess for the past year to elevate our executive LinkedIn presence. Her ability to craft engaging and insightful articles on a wide range of topics has been invaluable."
Ellie Weston, Digital Strategist, Hitachi EMEA
Expert-led product launch content
Some launches need more than an announcement.
I'm here to help you turn new products, features and initiatives into clear, credible articles shaped by internal SME insight.
Working from your existing materials and a light-touch brief, I’ll interview your internal subject matter expert to draw out the insight, nuance and technical detail behind the launch.
I'll then shape it into a polished article. with the depth, substance and editorial value to show your audience the expertise and strategic thinking behind your product story.
Take a look at some samples.
Price: From £1,200 per article, including one interview with an internal product expert
“With her SME-led editorial articles, Jessica helps us communicate our product launches with clarity, credibility and depth. She brings skill and structure to every expert interview, asking thoughtful questions to draw out our SMEs' insight into complex topics. Jess turns OPTIO's internal expertise into polished, audience-ready content that adds real value to our launch activity."
Caitlin Sellars, Product Marketing Coordinator, OPITO
Case studies and success stories
Whether your customers are individuals or big businesses, nothing brings a product to life like a great case study or success story.
I interview customers to find out how your product has helped them achieve a goal, solve a problem, or make an improvement to their workflow.
If your audience didn't "get" your product before, they will after reading a powerful case study.
Price: From £750 per case study, including one customer interview
